Before You Buy Play Big Financial Freedom: Everything You Need to Know
Before you spend $1,497 on Play Big Financial Freedom by Sharon Lechter, here is the complete picture you need before you commit.
This is not a review from someone who watched the trailer. Course To Action has the course — all 24 lessons, every framework Lechter teaches, extracted, documented, and available at coursetoaction.com/. Course To Action covers 110+ premium courses. Start free: 10 summaries + AI credits, no credit card required.
At a Glance
| Field | Detail |
|---|---|
| Course | Play Big Financial Freedom |
| Creator | Sharon Lechter |
| Price | $1,497 |
| Content | 24 lessons |
| Best For | Established professionals, coaches, and consultants ready to monetize their expertise through IP and licensing |
| Core Topic | Building financial freedom through intellectual property, licensing, and strategic partnerships |
| Skip If | You are pre-revenue, need tactical execution help, or want investment mechanics |
| Verdict | ★★★★☆ — High-value for the right student. Wrong fit for beginners or those seeking step-by-step tactical guidance. |
Who Is Sharon Lechter?
This is a course where the creator's credentials are not incidental. They are central to the value proposition.
Sharon Lechter is a CPA who co-authored Rich Dad Poor Dad with Robert Kiyosaki — one of the best-selling personal finance books of all time. She has written or co-authored 21+ books, held a Disney licensing deal, served as a financial literacy advocate for multiple U.S. presidential administrations, and built a global business on IP licensing with 5,000 people distributing her work while her direct team numbered 15.
The course is not theory from someone who studied business. It is a distillation of a career built on exactly the model she is teaching. That is a meaningful distinction when assessing whether the strategic frameworks hold up outside a classroom.
The Decisive Question Before You Buy
Before reading further, answer this honestly: do you have expertise that others could benefit from, and do you currently deliver that expertise by exchanging your personal time for money?
If yes, this course is likely relevant.
If your answer is "I am still figuring out what I know and how to monetize it at all," the frameworks in Play Big Financial Freedom will be premature. The course teaches you how to leverage, scale, and license expertise — not how to identify or validate it.
The other qualifying question: are you willing to think and act at the level of strategy rather than tactic? Lechter teaches structure, frameworks, and principles. She does not hand you a step-by-step execution plan for your specific business. Students who want someone to tell them exactly what to do, in what order, will find the course frustrating.
What This Course Actually Teaches
Play Big Financial Freedom is organized around one foundational premise: the path to financial freedom is through intellectual property — converting what you know into assets that can be licensed, leveraged, and distributed by others.
The organizing metaphor is the Three-Legged Stool: active income (your personal effort), passive income (IP-generated revenue), and leveraged income (licensing and partnerships). Lechter's argument is that most people build their entire financial life on the first leg, which creates both a ceiling and a fragility that no amount of harder work can solve.
The course then walks through the frameworks that populate each leg of that stool, with particular depth on leveraged income — the leg most people never build.
The Frameworks You Are Buying
Personal Success Equation — Lechter's model for understanding what drives individual performance and how to align it with business model decisions. This is the foundation for everything else: you cannot build a sustainable licensing business on a model that requires you to be someone you are not. Three-Legged Stool — The structural model for sustainable financial freedom. Three interdependent income categories: active (time-for-money), passive (IP assets), and leveraged (licensing). The framework's specific contribution is the argument that these three must work together — the wrong combination of three legs is as unstable as having one. Financial Freedom Formula — Lechter's framework for calculating the actual number you need to be financially free and working backward from it to build the income structure required to reach it. More precise than the "just build passive income" advice that circulates broadly. OPM/OPT/OPR Leverage Model — Other People's Money, Other People's Time, Other People's Resources. The framework for scaling your business using relationships and partnerships rather than only your own capital and labor. The 5,000-to-15 ratio Lechter cites is this model in operation. Expert to Authority Path — The specific steps from having expertise to being publicly recognized as an authority — which is the prerequisite for licensing conversations. Books, speaking, media, and strategic positioning are the instruments. Viral Marketing: Meme/Polarize/Communitize — Lechter's three-part framework for creating content and positioning that spreads organically: a memorable idea (meme), a clear stance that distinguishes you (polarize), and a gathering of people around that idea (communitize). Plan the Divorce Before the Marriage — Lechter's framework for structuring partnerships with the exit built in. Before you enter any licensing agreement or strategic partnership, define the terms under which it ends. The disputes happen at the end, not the beginning. This framework is the one most people skip — and the one that costs them most when they do.Read the Full Play Big Financial Freedom Breakdown
The course costs $1497. The complete breakdown is $49/year.
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What It Teaches Exceptionally Well
The licensing model is taught from experience, not theory. Lechter does not teach licensing as a concept. She teaches it as a business model she has operated at scale. The 5,000-person network, the Disney deal, the 21-book catalog — these are not hypotheticals. They are case studies from the same career that produced the framework. That grounding makes the strategic content substantially more credible than it would be from a business educator who had studied rather than built. The partnership frameworks are genuinely rare. Most business courses spend significant time on marketing and almost none on structuring strategic relationships. "Plan the Divorce Before the Marriage" is the kind of framework that saves businesses — and that most people only learn after an expensive partnership dissolution. The course treats partnerships as a discipline, not an afterthought. The IP mindset shift is durable. The core reframe — that your knowledge is property, that property can be protected, and that protected property can generate leveraged income without your ongoing presence — is not a tactical tip. It is a structural shift in how you understand what you have and what it is worth. Students who internalize this reframe make different decisions about how they package and protect their work for the rest of their career.What It Does Not Cover
We tell you what the course does NOT cover. No other review does this.
No tactical execution detail. Play Big Financial Freedom is a strategic course. The frameworks tell you what to build and why. They do not tell you how to find your first licensee, how to run a licensing conversation, how to set royalty rates by industry, or how to draft a licensing agreement. You will need additional resources — and likely IP counsel — before you can execute. No investment mechanics. The course does not address how to invest the income you generate, how to structure IP-holding entities for tax efficiency, or how to value an IP asset. If you arrive expecting Rich Dad Poor Dad-level investment education, this is a different book. Social media tactics are dated. The Viral Marketing framework — Meme/Polarize/Communitize — is conceptually sound. The specific platforms and tactical examples Lechter references reflect an earlier era of online marketing. The principle transfers. The tactics need updating for the current distribution environment. No validation framework. The course assumes you have IP worth licensing. It does not include a structured methodology for testing whether your expertise is actually packaged in a way that others would pay to license before you build the infrastructure around it. This is a meaningful gap for students who are earlier in the process of defining what they have. Pre-revenue students will find this premature. The frameworks presuppose an existing foundation of expertise, credibility, and some track record. Someone who is still establishing their baseline professional position will find most of the licensing and leveraged income content inaccessible until they have something worth licensing.
Who Should Buy This
You are right for Play Big Financial Freedom if:
You are an established professional — consultant, coach, trainer, educator, therapist, speaker — with real expertise that produces results, and you are currently delivering it entirely through personal time and effort.
You have started to recognize the ceiling that time-for-money creates and you want a structural model for building beyond it rather than just working more hours.
You have thought about creating a course, a book, or a licensing program but have not had a clear strategic framework for how the pieces connect or why you would do it in a particular sequence.
You are about to enter a business partnership or licensing agreement and want a framework for structuring it intelligently, with exits built in from the start.
You are ready to operate at the level of strategy — to work with principles and frameworks and develop your own execution path — rather than needing step-by-step instructions.
Who Should Skip This
You are not established yet. If your revenue foundation is still being built and you do not yet have repeatable expertise or a track record, return to this course once you have something worth licensing.
You want implementation blueprints. Lechter teaches the architecture. If you need someone to hand you a done-for-you process complete with scripts, templates, and detailed playbooks for each step, this course is not built for that.
You need investment education. If your primary goal is learning how to grow wealth through investing — equities, real estate, alternative assets — Play Big Financial Freedom addresses income structure, not investment mechanics. You will need a different resource for that.
You are expecting current social media strategy. The course contains marketing frameworks that are conceptually strong but reflect an earlier period in digital distribution. If you need current, specific platform guidance, supplement with contemporary sources.
The Verdict
Play Big Financial Freedom is one of the more substantive courses available on IP licensing as a business model for knowledge workers. The frameworks are real, grounded in a career that demonstrates their application, and address a structural gap in how most professionals think about their income.
The Three-Legged Stool, the OPM/OPT/OPR Leverage Model, and the Plan the Divorce Before the Marriage framework are each worth meaningful attention on their own terms. Together, they provide a strategic architecture that most business education does not touch.
The course is limited by what it is not: it is not a tactical execution guide, it is not investment education, and it is not current on digital distribution strategy. The right student comes in knowing these gaps and uses the strategic frameworks as the foundation for their own implementation.
Buy it if you are an established professional who delivers expertise through personal time, can think at the level of strategy, and is ready to build the leveraged income leg that most people never construct.
Skip it if you are pre-revenue, need step-by-step implementation guidance, or came for investment mechanics.
Before you spend $1,497, Course To Action has the full Play Big Financial Freedom breakdown — every lesson documented, audio on every summary, and the "Apply to My Business" AI tool (3 free credits) to test the IP leverage model against your business before committing. Course To Action covers 110+ premium courses. Access starts free (10 summaries + AI credits, no credit card), then $49/30 days or $399/year, no auto-renewal.
FAQ
Does the course teach how to find licensees or partners?The course teaches you how to think about licensing relationships and how to structure them, particularly through the Plan the Divorce Before the Marriage framework. It does not provide a prospecting methodology for finding licensees or a script for the licensing conversation. You will develop your own execution process based on the strategic foundations the course provides.
Do I need to already have a book, course, or formal IP asset?Not necessarily as a prerequisite, but the more clearly you can articulate what you know and what results it produces, the more usable the frameworks will be. The Expert to Authority Path addresses the process of building and packaging your IP — which is part of what the course covers.
Is $1,497 the right price for what is delivered?For the right student — an established professional who takes the strategic frameworks seriously and implements them — the course addresses a structural question that most business education ignores entirely. The leveraged income leg, built correctly, has a return potential that makes the price modest by comparison. For the wrong student, it is money spent on ideas that cannot be applied yet.
How is this different from reading Rich Dad Poor Dad?Rich Dad Poor Dad establishes the mindset. Play Big Financial Freedom provides the specific frameworks for the knowledge worker who wants to build a licensing and IP-based business model. The conceptual lineage is shared — Lechter co-authored the original book — but this course is operational where that book is philosophical.
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Read the Full Breakdown Before You Spend $1497
The course costs $1497. The complete breakdown — every framework, every lesson, every limitation — is $49/year.
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